US BY UY POLAROIDS.

Berlin stereotypes and subcultures, extreme and different, connect together on the city’s playgrounds.

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Founded in 2013 the Berlin based fashion label and art collective UY outlines no aesthetic division between him and her, and are not labeled according to season, time or gender. The handmade items have a minimalistic silhouette, original cuts and unchanging tone of color.
UY communicates in a strong, dramatic and unexpected language. Using natural fibers and fabrics, buying it from local markets is UY’s statement towards mass production and it’s aftermaths. The art collective allows the brand to explore all the creative fields such as fashion, art, photography and home décor, with the main goal of making contemporary individuals a part of the UY experience.

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Polaroid Photography by Shira Kela

Styled by Halla Frahat and Ash Esfarani

Videos by Shira Kela

Sound by Arielle Esther

Web by Claudio Brandolino

http://www.uy-studio.com/uy-presents-us

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