LONDON: Thursday 12th May 2016.
To mark the start of their 40th anniversary celebrations, BOY London have launched a unique nautical-inspired SS16 premium casualwear range stocked at Selfridges. With its evocative use of the Union Jack colours and design, the collection nods towards the rich British punk history of the BOY London brand, and modernises classic silhouettes including retro piped neckline polo shirts, oversized casual sweaters and zip up shell jackets all emblazoned with address stamps for the original BOY London store, opened in 1976 on the King’s Road in London. Prices range from £45.00 – £90.00 and encourage unisex styling. BOY London will be continuing their 40th year anniversary celebrations, coinciding with the 40th anniversary of the punk movement, with several activations and product launches planned throughout 2016.